Reshaping Surfing

Surf coaching today is outdated, subjective, and lacks actionable insights. SOGO transforms this by bringing cutting-edge AI tracking and analytics directly onto your surfboard.

With $32B Total Addressable Market (surf gear, apparel, tech)

Why SOGO?

  • Real-Time Feedback: Objective data on speed, maneuvers, wave count, and body positioning
  • Advanced Technology: Built-in HD camera, high-precision sensors, GPS, and AI-powered analytics
  • Social Connectivity: Instantly share your sessions and compare progress with surfers worldwide

Olympic Standard: A Potential tool for standardized judging and dispute resolution in competitions

Milestones & Traction

  • Working MVP ready 
  • Early retail and school partnerships secured

Our device

Compact. Durable. Intelligent.
Mounted directly on your surfboard, our device is packed with advanced sensors that track every movement, turn, and wave you ride — without getting in your way.

Smarter Surfing Starts Here.
We analyze your session in detail — from posture and timing to wave flow — and deliver clear, personalized tips to help you ride better and progress faster.

Our team

Dana Cohen

Founder &CEO

30+ years tech industry experience, strategic product leadership

Sagiv Daniel

Founder & CTO

18+ years AI development and R&D leadership

Contact

For any inquiries please email

danacohen@surfsogo.com

+972-50-4600064

www.surfsogo.com